By David Shoemaker I.

With easier access to advertising and the rise of consumer options, every aspect of a manager’s job in the foodservice and hospitality industry is crucial to developing a world class operation. The essentials of hospitality management range from managing the stress among staff to maintaining a firm grasp of marketing and finance. The manager needs to have a wide range of skills to successfully run a business in the hospitality industry. The customer knows what he or she wants; it is up to the manager to provide exactly what is expected, while juggling the behind-the-scenes issues such as accounting, human resources, information technology, and marketing. Without a manager who can handle all the essentials of hospitality management, the business is on a path to failure.

In order to stand out in the industry, professionals are increasingly looking to gain a certificate in foodservice management. Running a restaurant now goes far beyond preparing good food and great customer service. Managers must deal with complex issues every day. Classes in foodservice management provide professionals the necessary tools and strategies to solve these problems and lead their business towards success. Managers need to utilize the expert knowledge available in the field of foodservice and hospitality. Courses will prepare professionals on issues from menu planning and storage production, to complex issues such as customer flow, meal duration, and variable pricing. Incorporating all aspects of the business will increase profitability and help keep businesses ahead of the curve.

Along with optimizing their business for the customer, managers need to manage staff as well. Improving human resources and providing counsel among staff will help create a better working environment. Staff will work hard and provide the superior service needed to set their hospitality businesses apart. It is the manager’s job to create a delightful experience that the customer wants to have again and again. The staff will be who provides that experience, so it is up to the manager to effectively communicate and interact with those providing hospitality. Owners of businesses in the hospitality industry will look for managers who possess a certificate in foodservice management to be sure that their business is run as profitably and reputably as possible.

The hospitality industry relies upon reputation and service to sustain customers. Managers must learn to tailor their marketing plan for hospitality, but attracting customers is just the beginning. The relationship between the customer and the business is one of the core essentials of hospitality management. A manager must have the ability to adapt to the ever-changing market and, furthermore, must have the ability to design and execute competitive strategies. Competing in the hospitality and foodservice industries will only get more difficult as technology improves. Management must be ready and educated in all aspects of the business. Participating in certificate programs to learn the broad skill set necessary to be a manager is vital to the success of the business. In the 21st century, the manager needs to have all of these skills.

About the Author: David Shoemaker is Vice President of Learning Solutions and Innovation at eCornell. For more information on certificate in

foodservice management

,

essentials of hospitality management

, or eCornell, please visit http://www.eCornell.com

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